John Elliott – Stretch The Floor

I rolled over, turned off my alarm and immediately opened Instagram. Full of excitement, the day had finally arrived. John Elliott was showing his 10th collection and his 5th at New York Fashion Week on Instagram live. I watched the entire show on my incredibly cracked iPhone. While I couldn’t make out much detail, the overall vibe of the show was captivating. A few hours later I watched Mark Anthony Green of GQ sit down with John and chat about the collection. We’ve posted that conversation at the bottom of the post, so check it out! Finally, I got an email I had waited for all day. John released the show’s look book on his website – my first really good look at the collection. As always, John Elliott killed it.

It can be tough running a men’s lifestyle website from western Canada. Yes, it has been incredible to watch the community grow over the past few years and it is our goal to get even more plugged into the culture this year [read about that – here], but we are very far away from all the big menswear events. While Curtis and I have often talked about hitting up NYFW: Mens one day, we haven’t been able to make it work. We are thankful for designers who embrace technology and live stream their shows. Sure, we aren’t getting the full experience but it’s nice to be able to enter into the designer’s vision through technology.

John Elliott has been on our radar for a while now. Founded in 2012 in L.A., John Elliott was first named one of GQ’s Best New Menswear Designers in 2014. When GQ did a 10 year anniversary All Star team of BNMD in 2016, John Elliott made that list as well. He has always said he only makes clothes that he wants to wear. Luckily for him, he has impeccable taste and has tons of people who want to wear the clothes he makes. I’m one of those people.

We’re going to do a full brand profile on John Elliott at some point this year, so instead of getting deep into the brand, I’m going to show you some of the looks I loved from the Stretch The Floor – F/W 17 collection. The concept was two teams arriving at the arena to play a basketball game. One team has an old school coach who forces them to dress up on game day while the other coach lets his team wear what they want to the game. All photos are courtesy of John Elliott.

Look 3

John Elliott Look #3

This zip denim trucker is unreal!

Look 7

John Elliott Look #7

This coat is one of the standout pieces of the entire collection. I can’t wait to get a more detailed look at it.

Look 8

John Elliott Look #8

I didn’t think I’d ever see John Elliott get into suiting. You see it throughout the collection.

Look 10

John Elliott Look #10

The turtleneck – windbreaker – bomber jacket layering is impeccable.

Look 15

John Elliott Look #15

Forrest green is a colour we are very big on right now.

Look 17

John Elliott Look #17

This look is why John is so talented. A windbreaker under a cardigan shouldn’t look as good as this does.

Look 18

John Elliott Look #18

This is a nice, simple look that has been executed perfectly.

Look 25

John Elliott Look #25

I struggle to make denim on denim look as good as John does here.

Look 32

John Elliott Look #32

Another master class in layering. Maroon and black always look great together.

Look 37

John Elliott Look #37

Yes, you can wear white jeans in the winter. We encourage it.

Look 41

John Elliott Look #41

I really like this unstructured coat. It might not be warm enough on a winter day, but it looks so good.

NikeLab x John Elliott Vandal High

John Elliott Nike Vandal

John Elliott Vandals

As part of the collection, John Elliott also unveiled his latest collaboration with NikeLab – his take on the Vandal high silhouette. In the interview with MAG, he talks about buying Vandals in high school because he could play basketball and skateboard in them without sacrificing style. Crafted with suede and featuring a leather tongue, these shoes will look good with anything and everything in your closet. [Shoe photos courtesy of Hypebeast]


So, those are my favourite looks from John Elliott’s latest collection. What do you think? Head over to his website to see the entire collection and let us know what looks you loved. [See the entire look book here]


If you’re interested, here is John Elliott’s full interview with Mark Anthony Green of GQ.





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